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A New Lisa Genova Book!

Neuroscientist and RSAF Friend Wows Again

Our good friend and Alzheimer’s Day in RVA recent keynote speaker, Lisa Genova, released a new book this summer. It’s a must read for all of us interested in brain health.

“In Remember, neuroscientist and acclaimed novelist Lisa Genova delves into how memories are made and how we retrieve them. You’ll learn whether forgotten memories are temporarily inaccessible or erased forever and why some memories are built to exist for only a few seconds (like a passcode) while others can last a lifetime (your wedding day). You’ll come to appreciate the clear distinction between normal forgetting (where you parked your car) and forgetting due to Alzheimer’s (that you own a car). And you’ll see how memory is profoundly impacted by meaning, emotion, sleep, stress, and context. Once you understand the language of memory and how it functions, its incredible strengths and maddening weaknesses, its natural vulnerabilities and potential superpowers, you can both vastly improve your ability to remember and feel less rattled when you inevitably forget. You can set educated expectations for your memory, and in doing so, create a better relationship with it. You don’t have to fear it anymore. And that can be life changing.” –

Lisa Genova

“In Remember, Lisa Genova provides easy-to-follow, no-nonsense advice on how to maximize one of the greatest outputs of your brain – memory. But, more important, she also lets us know that while memory is a tremendous gift, the real you is much more than just what you can remember!”

– Rudolph E. Tanzi, PhD, professor of neurology, Harvard Medical School, coauthor of The Healing Self